I love this lipgloss, I haven't tried very many products by Milani but I'm impressed. This lipgloss smells and tastes amazing. It has a fruity cranberry scent and taste. It stays on for a really long time and doesn't dry my lips out. I've never tried a lipgloss that actually moisturized my lips like this does.It's a squeeze tube applicator as you can see from the pictures below. At first I hated the applicator but I figured out how to apply the gloss evenly, I put on some with the slanted tip and then turn it over and use the flat side to smooth out. It's extremely glossy, but I don't think it's too sticky. It's a light pink with golden shimmer in it. I paid $6.99 for this at CVS.I highly recommend it!